INTRODUCTION
In this report, ASKCI analyzes the financialassessment and credit risk of sports goods industry. It will provide you with acomprehensive understanding of this industry from the following aspects: developmentscale, operating benefit, related policies and industry analysis of majorregions and provinces, etc., as well as make scientific prediction on thefuture development sports goods industry.
1) TheAim of this report
n To provide readers with comprehensive & in-depthunderstanding of financial situation and credit risk onChina’s sportsgoods industry;
n To understand position of the sports goods industry inChina;
n To get more information of the major sports goodsproduced regions;
n To predict what future ofChina’s sports goods industry willbe;
n To find out the region be worth for investment and theinvestment risks of sports goods industry inChina;
n To reveal opportunities in Chinese sports goods industry.
2) Benefitfrom the report
n Obtain latest financial information of sports goodsindustry inChina,such as enterprise scale, total asset, sale revenue, total profit and soon;
n Evaluate the status of the sports goods industry inChina;
n Identify key trends and opportunities inChina’s sports goods industry;
n Give the future prospects ofChina’s sports goods industry , and point out someinvestment risks it will face;
n Find out some regions where are best worth forinvestment inChina’ssports goods industry.
3) Deliverables
Word-format report, with around 30-50 pages;
Excel-format database of key regions and provincesof sportsgoods industry;
4) Timeneeded
3 weeks needed
| Part | Contents |
| 1 | Overview and policy of sports goods industry in China |
| 1.1 | Overview of sports goods industry |
| 1.1.1 | Industry definition |
| 1.1.2 | Industry life cycle |
| 1.1.3 | Industry status in national economy |
| 1.2 | Policy of sports goods industry |
| 1.2.1 | Policy on sports goods industry |
| 1.2.2 | Policy on upstream and downstream industry |
| 2 | Development scale ofChina's sports goods industry |
| 2.1 | Industry scale analysis of sports goods industry in 2011-2015 |
| 2.1.1 | Enterprise scale |
| 2.1.2 | Total asset |
| 2.1.3 | Sales revenue |
| 2.1.4 | Total profit |
| 2.2 | Industry cost analysis of sports goods industry in 2011-2015 |
| 2.2.1 | Sale cost |
| 2.2.2 | Sales expense |
| 2.2.3 | Administration expense |
| 2.2.4 | Financial expense |
| 3 | Operating benefit analysis of sports goods industry |
| 3.1 | Debt paying ability analysis of sports goods industry in 2011-2015 |
| 3.1.1 | Debt scale |
| 3.1.2 | Debt-to-assets ratio |
| 3.2 | Profitability analysis of sports goods industry in 2011-2015 |
| 3.2.1 | Ratio of profits to cost |
| 3.2.2 | Gross profit to sales |
| 3.2.3 | Profit ratio of sales |
| 3.2.4 | Return on asset |
| 3.3 | Operation ability analysis sports goods industry in 2011-2015 |
| 3.3.1 | Total assets turnover |
| 3.3.2 | Current asset turnover |
| 3.3.3 | Receivables turnover |
| 4 | Sports goods industry analysis in major regions |
| 4.1 | East China |
| 4.1.1 | Company number |
| 4.1.2 | Asset and liability |
| 4.1.3 | Sale revenue |
| 4.1.4 | Total profit |
| 4.2 | Central China |
| …… | …… |
| 4.5 | South China |
| 4.8.1 | Company number |
| 4.8.2 | Asset and liability |
| 4.8.3 | Sale revenue |
| 4.8.4 | Total profit |
| 5 | Sports goods industry analysis in Top 5 provinces |
| 5.1 | Province A |
| 5.1.1 | Enterprise scale |
| 5.1.2 | Total asset |
| 5.1.3 | Sales revenue |
| 5.1.4 | Total profit |
| 5.1.5 | Profitability analysis |
| 5.1.6 | Operation ability analysis |
| 5.2 | Province B |
| …… | …… |
| 5.5 | Province E |
| 6 | Future forecast of sports goods industry in China |
| 6.1 | Investment prospects |
| 6.1.1 | Development prospect analysis |
| 6.1.2 | Industry sale revenue forecast 2016 to 2020 |
| 6.1.3 | Industry total profit forecast 2016 to 2020 |
| 6.2 | Investment risk analysis |
| 6.2.1 | Industry policy risk |
| 6.2.2 | Raw material market risk |
| 6.2.3 | Market competition risk |
| 6.2.4 | Technology risk |
| 6.3 | Investment advices |
List of Figures
Figure1.1.2-1 Industry life cycle of sports goods industry inChina
Figure2.1.1-1Enterprisescale distribution ofChina’s sportsgoods industry, 2015
Figure 2.1.2-1 Total asset of sports goods industry inChina,2011-2015
Figure2.1.3-1 Sales revenue of sports goods industry inChina,2011-2015
Figure2.1.4 Total profit of sports goods industry inChina,2011-2015
......
List of Tables
Table 1.2.1-1 Policy on sports goods industry inChina,2010-2016
Table 3.2.1-1 Ratioof profits to cost of sports goods industry inChina,2011-2015
Table 3.2.2-1 Grossprofit to sales of sports goods industry inChina, 2011-2015
Table 3.2.3-1 Profitratio of sales of sports goods industry inChina, 2011-2015
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